​4 Quick Tips for an Effective Prize Presentation

Now more than ever, a large component of an Amusement Facilities success is dependent upon the overall value of the experience provided. Service, safety, and merchandising or prize selection provided ultimately influences the overall experience the guest receives. For Family Entertainment and Redemption Centers, an effective prize presentation can motivate guests to play, while also enticing players to stay in the gaming, and redemption area for an extended period of time playing to win that incredible prize from the showcase.

What Exactly Is An Effective Prize Presentation?

An effective merchandise presentation of your Prizes in the Amusement and Family Entertainment Industry should be visually appealing to your Guests. It’s an “attention getter.” How your merchandise is presented is part of your Guests’ overall experience and a perfect representation of your business!

4 Quick Tips For An Effective Prize Presentation

1. Know Your Guests

It is crucial to understand who your Guests are when planning and purchasing for an appealing prize presentation. Learn the demographics of your guests, and focus on particulars that will appeal to them. Examining local or regional preferences is important. Families, teens, and adults all have separate motivational drivers. Understanding these things will provide useful information that can be evaluated in the course of the decision making process.

2. Know Your Strategy

Planning your prize presentation can be challenging, particularly when you have a large variety of items to choose from. Choose products when and where possible with a combination of high perceived value, overall quality, and distinctive curb appeal. Be mindful of product packaging, as many times that is what the guest will see first, and will influence their assessment of an item. Give some thought to where and how an item will be showcased and presented in your display counters and redemption wall. Space permitted, try not to crowd your prizes, so each item has clear visibility to your Guests, and an opportunity to stand out. Strategizing where your prize selection will go beforehand will eliminate aggravation and wasted time in moving products around by trying to display in an off-the-cuff manner. Some people use CAD (Computer Aided Design) or AR (Augmented Reality) software, but if that’s not an option, don’t be afraid to sketch out a simple placement plan in advance.

3. Make Proper Use Of Display Counters

A dazzling presentation will attract your Guests and have them pause to look at your amazing prize selection! As the adage goes, “you only have one chance to make a first impression.” It is vital that your presentation be appealing, clean, and well organized. As social distancing has become the new normal, your prize presentation and selection must speak for itself, and potentially attract interest from a greater distance than was previously accounted for.

4. Proper Prize Placement

Be sure your top line prizes are clearly visible to your Guests, creating an appealing visual presentation of the products that can be won. Cluster your prizes with symmetrical qualities together to offer your Guests selection options which can entice additional play. A well thought out display can also save the Guest time from looking around, making faster prize selection decisions, and increasing efficiency. Experiment by arranging Prizes by cost/ticket value, theme, packaging sizes, or color to see what works best for your operation.