Embrace Your Brand

You’ve spent years building and perfecting your brand, and one of the best ways to utilize that hard work is with promotional products. These types of items have many functions, and can have many uses for diverse businesses, in varying stages of the business life cycle.

Promotional products can represent a broad range of useful tangible items, which are usually imprinted with a name, logo or message designed to increase brand awareness among consumers and partners.

Promotional products are an incredibly powerful marketing tool since they allow a brand to connect with consumers, clients, and partners by engaging their senses. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products help create a more memorable brand experience.

Some people ask us “do promotional products actually work?” The short answer of course is “Yes!” Here’s some stats to back that up:

• 88% of promotional product recipients remember the name of the advertiser on the products.
• 85% of the recipients do business with the advertiser on the product.
• 83% of people like receiving them.

When utilized appropriately, promotional products absolutely work, so what are some ways you can integrate these items into your marketing, incentive and award practices.

1. Choose the right promotional products for your intended audience. Explore all the available product options, so you can choose best what works for your desired marketing campaign, making sure the product is relevant to your specific target demographic.
2. Know your audience. Items will differ depending on your intended use. The products used to incentivize a client to host a corporate event with you will often differ from products you may want to use as awards or rewards for employees.
3. Strive to create a lasting brand experience. Today’s consumers expect brands to reach them on a personal level. Forward facing products for your guests need to properly represent your brand. The right item can help convert a first time visitor into a loyal repeat customer.

Some other benefits of promotional products include a Cost Effective Marketing Strategy, Loyal Customers and Clients, Competitive Advantage, and Long-Term Brand Exposure.

For more information on how we can help you build your brand with quality promotional products, contact us or visit the customization section of our website to learn more!